Understanding Your Lower Back Pain Essentials is Critical for Your Health

It is estimated that eighty five to ninety percent of people in the US will experience and suffer from back pain at some point during their lives.

Young Lady Back Pain in Office Solutions by Hayk Zar Medical Clinical Massage Therapy and Qigong Somatics Cranford/Westfield New Jersey
Lower back pain prevents us from living life to our max potential.

Upper respiratory infections are the number one reason why people visit their  family doctors. Back pain in general and lower back pain particularly is reason number two. Any day of the week, 2% of our entire work force is disabled by back pain. For people under 40 years old, lower back pain is the most common reason for inability to take care of daily chores. Back pain also is the direct cause of enormous healthcare expenses, with estimates as high as $60 billion annually. 

What is acute back pain?

Acute back pain refers to a brief episode of pain that comes on suddenly. Most people recover from acute back pain within two to three  weeks with minimal treatment including using over-the-counter pain relievers, and therapeutic massage therapy.

Low Back Pain Solutions Through Therapeutic Massage Therapy Clinical Massage in Cranford NJ

What is chronic, persistent back pain?

Most back pain is relieved within a few days to a couple of weeks with manual therapy. When back pain persists beyond 2 to 4 weeks, it is considers chronic. Chronic, persistent back pain requires further medical evaluation by a physician. These evals consist of careful assessment of the patient’s medical history, and thorough physical examination to identify the cause of the pain. Commonly back pain is related to issues of spinal joints, discs, muscles, and other soft tissues. 


The onset of acute lower back pain most often is the result of mechanical damage due to excessive and prolonged poor posture, poor mechanics, sedentary lifestyle, deficient conditioning and athletic overuse. 

People in sedentary occupations have a higher risk of disc herniation. During constant flexion that occurs with prolonged sitting, intradiscal pressure is greatest, which causes wear and tear. 

This is why for people with sedentary lifestyles and also for regular gym goers ongoing clinical and sports massage therapy should be a preventative strategic approach for lifelong back health.

Young Female Back Pain in Office Solutions by Hayk Zar Medical Clinical Massage Therapy and Qigong Somatics Cranford/Westfield New Jersey

Keep In Mind

Your overall physical fitness contributes favorably towards your back health. Competitive athletes and individuals who exercise regularly are less prone to lumbar spine injuries and problems due to the strength and flexibility of supporting joints and soft tissues. Strong and flexible abdominal, lumbar and paraspinal muscles, gluteal and hamstring muscles provide greater support with ease of movement and endurance.

Education, training and conditioning, rest, preventative clinical therapies, as well as ergonomic interventions will reduce your incidences of lower back pain issues, and will insure a much higher quality lifestyle.

So, don’t wait for the problem to arise. Prevent it from happening. And if you already have back pain, get it checked out by licensed clinicians, and get on with the program.

Thank for you for reading, and I hope youfound the article helpful, useful and relevant. For any questions please contact me directly.

Thank you!



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Health is Everything!

Health is the number one resource we have. Health affects everything, our relationships, our earning ability. One of the best things to do to maintain health is to get regular massage therapy sessions.. 💆

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Immune System Functioning Can Be Improved By Use Of Clinical Massage Therapy

Massage therapy and Immunity. Immune system functioning can be Improved by use of clinical massage therapy. Massage therapy is also great for your health and wellbeing.

It’s a common knowledge that getting massages regularly helps tremendously with relaxation. But did you know that in recent studies it came to light that regular massages also help with your immunity? A great deal of research indicates that massage therapy helps immune system functioning, especially for preventative and recovery purposes. Regular massages, particularly clinical massage sessions received once or twice a week is a great strategic move for health maintenance, illness prevention, and self-care. Receiving regular massage therapy sessions have been revealed to boost immunity by making the immune system stronger, according to scientific studies.

People who received a 45-minute massage had an increased number of lymphocytes, which are white blood cells that play a large role in defending the body from disease, researchers from Cedars-Sinai Medical Center in Los Angeles said in a statement. “Researchers working with patients with compromised immune systems have found massage therapy can improve how the immune system functions,” – Jeff Smoot, 2015 President of the American Massage Therapy Association.

Regular clinical massage therapy sessions increase the body’s white blood cells activity level that that helps to combat illness. According to research from Cedars-Sinai, participants in a Swedish massage group experienced significant changes in lymphocytes, which play a large role in defending the body from disease. A lymphocyte is one of the three subtypes of white blood cells in the immune system.

So make sure to schedule your next massage with a massage therapist in your area that is recommended and has great reviews online. It is particularly important to get a massage therapy from someone with at least few years of clinical experience. Clinical experience makes the therapist medically consciences and helps to recognize their boundaries and limitations.

If you’d like to receive a top of the line, best in the state ☺ clinical massage session, you can call or text 732.766.0897 to schedule your appointment with me. I’m Hayk Zar LMT, Clinical Massage and Stress Management Specialist. I’m a five-star provider and practice is in Cranford NJ, Westfield area and in Bridgewater NJ. Please check out my online reviews and testimonials.

Get massages, meditate and be happy! What else is there to do?☺

Thanks for reading.

Hayk Zar


ZAR.INK Perception

It is the job of a great leader to be the catalyst of cultural health and happiness in their organization. You as a great leader must create an environment for your people to thrive and strive for excellence. As a great leader, you need to keep your people informed, in order for them to feel included, to feel as an integral part of your team and your agenda. You must treat them well, in order for them to get motivated and be and do their best. 

Research shows that well trained, well informed, well treated and fully engaged employees produce higher quality products and excellent customer service, thus they become the sustainable competitive edge and help to increase ROI. Read many of the Harvard Business Review and Gallup papers.

Fully engaged employees are deeply involved in their work and are always in tune with the company’s objectives, goals, initiatives, and missions. Fully engaged people are absorbed with their company’s purpose to a degree where everything they do to achieve their positional goals becomes a labor of love, and that makes people happy. 

And as you know I hope, happiness encompasses love, and love is one of the core components of happiness and health. Do you think that people would love the company, which helps them to be happier and healthier? Do you think that would translate into loyalty and hard work?

Happier, purposefully engaged people are more optimistic. Statistics show that optimists sell more than pessimists, 30%-57% more for that matter. The negativity of the “NO” doesn’t stop them from keeping trying again. 

Did you know that? 

You can read about it in MetLife’s sales case studies. 

Happier, healthier, purposefully engaged people are more enthusiastic, helpful and hopeful, and that’s good for business. 

Engaged, happy, healthy people deal with pressure and stress better. It is cheaper to insure them, that drives healthcare costs down for the organization. Engaged, happy, well trained, well informed, well-treated employees are not likely to look for a new job every five minutes, and that gives businesses low turnover costs and higher retention rates. 

All we really want and need as humans in life, on the fundamental human level are certainty, security, happiness and to be healthy. When you do your best to provide those fundamentals for people, they pay you back with loyalty, gratitude, hard work, with strategic, creative thinking and that saves money. 

Are you keeping your people healthy, what about happy?

I don’t know about you, but a big part of my life’s purpose after acquiring some common sense has been to make and keep as many people around me as healthy and as happy as possible, myself included. 

What else is there to do, besides that and making money?


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How To Quickly Adapt A New Language For Conversations?

ZAR.INK Perceptions

Here’s a quick tip how I intuitively picked up, that can help you quickly pick up and adopt a new language for the conversational purposes. 

In order to start mastering a language you’re trying to learn, you must read and write in that language. But the funny thing is, most of us learn new languages to be able to speak it. That’s how babies learn to speak a language also, by actually trying to speak. 

So when I moved to the US I was desperate to speak English. And one day out of nowhere I got this idea. I thought if I could only read an entire book, even a small book in English, I’d experience just about all aspects of the language, proper grammar on a practical level, sentence structure and construction, dialog, description of things and I’ll go through about 50,000 words, which in reality is about 2000-3000 words, many words repeat in books. And 2000-3000 words is more than enough to start the process of communication in that language. I thought to myself I’d be able to say stuff.

But the big problem was I wouldn’t know the meaning of the words I’d read. I also realized that by stopping and checking the meaning of each word I didn’t know would take me forever. I needed a quicker fix, and when I thought about it little more, I came up with a solution, a strategy, kind of a hack.

This was a big idea.

If I read a book that I already have read in another language that I know, I’d know the story very well, I’d know the characters, the settings, so I would have a general idea all the visual images that the book is communicating and all I have to do is associate the English words those visuals.  

So here is what I did. 

I read my favorite book, which is still my all-time favorite book, “The Alchemist” by Paulo Coelho. I read the book multiple times in Russian before. It’s a wonderful story and a quick read, I love that book.

So I read in Russian again, and right after I finished it, I started reading in English.

It was really difficult in the beginning, but because I knew the story and was able to guess a lot of the words and didn’t have to stop to check words. I just powered through it.

Right after I did that once, I did it again. The idea was if I master the content of this one book in English I can actually talk to people. So I did it again. 

I repeated that process three or four times. I read “The Alchemist” in Russian and right after I read it in English. I read it in Russian and then right after I read it in English. 

To my surprise, I leapfrogged in English, it worked. I started actually to speak the language good enough, to have conversations and apply for decent work. Obviously, I never stopped learning the language, but that was a turning point for me. 

Keep in mind, I only new handful of sentences in English, and after doing these process I was able to hold a conversation. I continued that process with other books until I got proficient enough to take classes and start writing.

Just a quick tip for you, try it maybe it’ll work for you too. But remember you got to have fun, so pick a small book that you really like, and enjoy the process.

Thanks for reading…


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From your company name, slogan to your employee’s business cards, marketing, sales materials to your social media pages and your website you create impressions, opinions and ultimately perceptions about your company, your products, and services. Every interaction with potential and existing customers, every point of communication, every letter, every email, every marketing event is an opportunity for you to create and reinforce your company’s image as a perception in the minds of your potential and existing customers.

It is considered a great practice to create brand identity manual for internal use, which becomes the foundation for the corporate culture manual. Brand identity manual describes the essence of the brand, meaning of the name, logo, reasons for color choices, corporate personality traits, acceptable perceptions and how to use cultural expressions to create and manage these perceptions, and much more.

This is not to be mistaken with brand identity guidelines, which is used for internal and external purposes. Brand identity guideline is part of the brand identity manual, and it focuses on technical aspects of the brand expressions. These are fonts to be used in relations with the brand, acceptable logo sizes and color specifications. It is unwise for companies to rush and develop poorly executed creative content without a clear understanding of brand positioning in the marketplace, and what the overall perception should be projected out.

This is why brand strategy is very critical, especially in the age of technology and information. The brand strategy defines what your company stands for, the personality it conveys, and the key messages it communicates directly, indirectly and most important clearly in all forms communications. Brand identity manual helps the company to create all their marketing plans, strategies and messaging for maximum emotional impact and strong connections. In reality, brand image is the “marketing master key” which helps to unlock the doors of different niche markets.

The brand is an asset. 

Business is as strong as its brand, and nothing else offers more leverage to an organization to be the leader in their category or subcategory than a strong brand identity and recognition. On an average day, consumers are exposed to six thousand advertisements and, each year, to more than twenty-five thousand new products. Strong brand identity helps to cut through the proliferation of choices available to the consumers in every product and service category.

Brand Analyses

Brand analyses consist of complex analytical processes. Analyses of brand identity design, positioning, strategic scenarios, development, employee alignment, go to market planning, media implementation and much more.

Brand Strategic Plan

The effective brand strategy provides a central, unifying idea, which helps to drive all proper behavior and communications. It works across products, services, and programs, and is effective over longer time. The best brand strategies are so differentiated and powerful that they deflect the competition. They’re easy to talk about, whether you are the CEO, an employee or the customer.

Strategic Brand Identity

The brand is an asset. In today’s reality brands are as tangible as tangible gets. Through brand identity, the name, the logo, the messages, website, and the product looks brands get to creates impressions and perceptions in consumers minds.

Strategic Brand Asset Systems

Being tangible assets especially in the digital realm, brand identity appeals to our senses. You can see it, touch it, hold it, hear it, and move it. Strategic brand assets fuel recognition, amplify differentiation, trigger emotions and thus help new, big ideas and meaning be accessible. Strategic brand asset systems take disparate elements and join them into a whole, cohesive systems.

Strategic Brand Communication Systems

Strategic brand communication systems consist of groups of strategic brand asset systems. Every brand touch point between the brand and the consumers is an opportunity to increase brand awareness and build customer loyalty.

Thanks for reading…


Hayk Z. A. founder of ZAR.INK/Director of Training and Development at NMR

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