Understanding Your Lower Back Pain Essentials is Critical for Your Health

It is estimated that eighty five to ninety percent of people in the US will experience and suffer from back pain at some point during their lives.

Young Lady Back Pain in Office Solutions by Hayk Zar Medical Clinical Massage Therapy and Qigong Somatics Cranford/Westfield New Jersey
Lower back pain prevents us from living life to our max potential.

Upper respiratory infections are the number one reason why people visit their  family doctors. Back pain in general and lower back pain particularly is reason number two. Any day of the week, 2% of our entire work force is disabled by back pain. For people under 40 years old, lower back pain is the most common reason for inability to take care of daily chores. Back pain also is the direct cause of enormous healthcare expenses, with estimates as high as $60 billion annually. 

What is acute back pain?

Acute back pain refers to a brief episode of pain that comes on suddenly. Most people recover from acute back pain within two to three  weeks with minimal treatment including using over-the-counter pain relievers, and therapeutic massage therapy.

Low Back Pain Solutions Through Therapeutic Massage Therapy Clinical Massage in Cranford NJ

What is chronic, persistent back pain?

Most back pain is relieved within a few days to a couple of weeks with manual therapy. When back pain persists beyond 2 to 4 weeks, it is considers chronic. Chronic, persistent back pain requires further medical evaluation by a physician. These evals consist of careful assessment of the patient’s medical history, and thorough physical examination to identify the cause of the pain. Commonly back pain is related to issues of spinal joints, discs, muscles, and other soft tissues. 

Mechanisms

The onset of acute lower back pain most often is the result of mechanical damage due to excessive and prolonged poor posture, poor mechanics, sedentary lifestyle, deficient conditioning and athletic overuse. 

People in sedentary occupations have a higher risk of disc herniation. During constant flexion that occurs with prolonged sitting, intradiscal pressure is greatest, which causes wear and tear. 

This is why for people with sedentary lifestyles and also for regular gym goers ongoing clinical and sports massage therapy should be a preventative strategic approach for lifelong back health.

Young Female Back Pain in Office Solutions by Hayk Zar Medical Clinical Massage Therapy and Qigong Somatics Cranford/Westfield New Jersey

Keep In Mind

Your overall physical fitness contributes favorably towards your back health. Competitive athletes and individuals who exercise regularly are less prone to lumbar spine injuries and problems due to the strength and flexibility of supporting joints and soft tissues. Strong and flexible abdominal, lumbar and paraspinal muscles, gluteal and hamstring muscles provide greater support with ease of movement and endurance.

Education, training and conditioning, rest, preventative clinical therapies, as well as ergonomic interventions will reduce your incidences of lower back pain issues, and will insure a much higher quality lifestyle.

So, don’t wait for the problem to arise. Prevent it from happening. And if you already have back pain, get it checked out by licensed clinicians, and get on with the program.

Thank for you for reading, and I hope youfound the article helpful, useful and relevant. For any questions please contact me directly.

Thank you!

@haykzar

 

Health is Everything!

Health is the number one resource we have. Health affects everything, our relationships, our earning ability. One of the best things to do to maintain health is to get regular massage therapy sessions.. 💆

Immune System Functioning Can Be Improved By Use Of Clinical Massage Therapy

Massage therapy and Immunity. Immune system functioning can be Improved by use of clinical massage therapy. Massage therapy is also great for your health and wellbeing.

It’s a common knowledge that getting massages regularly helps tremendously with relaxation. But did you know that in recent studies it came to light that regular massages also help with your immunity? A great deal of research indicates that massage therapy helps immune system functioning, especially for preventative and recovery purposes. Regular massages, particularly clinical massage sessions received once or twice a week is a great strategic move for health maintenance, illness prevention, and self-care. Receiving regular massage therapy sessions have been revealed to boost immunity by making the immune system stronger, according to scientific studies.

People who received a 45-minute massage had an increased number of lymphocytes, which are white blood cells that play a large role in defending the body from disease, researchers from Cedars-Sinai Medical Center in Los Angeles said in a statement. “Researchers working with patients with compromised immune systems have found massage therapy can improve how the immune system functions,” – Jeff Smoot, 2015 President of the American Massage Therapy Association.

Regular clinical massage therapy sessions increase the body’s white blood cells activity level that that helps to combat illness. According to research from Cedars-Sinai, participants in a Swedish massage group experienced significant changes in lymphocytes, which play a large role in defending the body from disease. A lymphocyte is one of the three subtypes of white blood cells in the immune system.

So make sure to schedule your next massage with a massage therapist in your area that is recommended and has great reviews online. It is particularly important to get a massage therapy from someone with at least few years of clinical experience. Clinical experience makes the therapist medically consciences and helps to recognize their boundaries and limitations.

If you’d like to receive a top of the line, best in the state ☺ clinical massage session, you can call or text 732.766.0897 to schedule your appointment with me. I’m Hayk Zar LMT, Clinical Massage and Stress Management Specialist. I’m a five-star provider and practice is in Cranford NJ, Westfield area and in Bridgewater NJ. Please check out my online reviews and testimonials.

Get massages, meditate and be happy! What else is there to do?☺

Thanks for reading.

Hayk Zar

Research References on Benefits of Meditation

A large body of scientific evidence showcases a long list of benefits gained from practicing meditation mindfulness for health and wellness gains. Few of the benefits are long-lasting stress reductions, sustained health improvements, organizational culture and behavior enhancement and educational development advancement. Here you’ll find Research Reference on Meditation, Mindfulness for Wellness, Health, and Stress Managment.

Meditation practice plays an active role in changing brain’s plasticity. Mindfulness practices help to increase immunity, wellbeing and improve quality of life. MIT and Harvard studies have shown that regular meditation practice can help to relieve symptoms in people who suffer from chronic pain.

Research shows that mindfulness meditation practice improves both alertness and sustained attention. In fact, as little as eight-week meditation training program helps to make measurable changes in brain regions associated with memory, attention, concentration, sense of self, empathy, and stress.

Hundreds of scientific studies have been conducted on the benefits of Meditation at different universities and research institutions worldwide over the past 40 years. The National Institutes of Health have awarded over $26 million to research the effectiveness of meditation for reducing stress and stress-related illness with a focus on cardiovascular disease. Findings have been published in leading scientific journals, including The American Journal of Cardiology and the American Heart Association’s Hypertension and Stroke.

Research References for Meditation, Mindfulness, Wellness, Health, and Stress Managment

BENEFITS TO EDUCATION

  • 21% increase in high school graduation rate
  • Education 133 (4): 495-500, 2013
  • 10% improvement in test scores and GPA
  • Education 131: 556–565, 2011
  • Increased attendance and decreased suspensions for high school students
  • Health and Quality of Life Outcomes 1:10, 2003
  • Reduced ADHD symptoms and symptoms of other learning disorders
  • Mind & Brain: The Journal of Psychiatry 2 (1): 73-81, 2011
  • Increased intelligence and creativity
  • Intelligence 29: 419-440, 2001
  • 40% reduction in psychological distress, including stress, anxiety and depression
  • American Journal of Hypertension 22(12): 1326-1331, 2009
  • Reduction in teacher burnout and perceived stress
  • Permanante Journal 18 (1): 19-23, 2014

BENEFITS TO VETERANS

  • 40-55% reduction in symptoms of PTSD and depression
  • Military Medicine 176 (6): 626-630, 2011
  • 42% decrease in insomnia
  • Journal of Counseling and Development 64: 212-215, 1985
  • 25% reduction in plasma cortisol levels
  • Hormones and Behavior 10: 54–60, 1978
  • Decreased high blood pressure–on par with first-line antihypertensives
  • American Journal of Hypertension 21: 310–316, 2008
  • 47% reduced risk of cardiovascular-related mortality
  • Circulation: Cardiovascular Quality and Outcomes 5: 750-758, 2012
  • 30% improvement in satisfaction with quality of life
  • Military Medicine 176 (6): 626-630, 2011

BENEFITS TO ABUSED WOMEN AND GIRLS

  • Reduced flashbacks and bad memories
  • Military Medicine 176 (6): 626-630, 2011
  • Greater resistance to stress
  • Psychosomatic Medicine 35: 341–349, 1973
  • Twice the effectiveness of conventional approaches for reducing alcoholism and substance abuse
  • Alcoholism Treatment Quarterly 11: 13-87, 1994
  • 42% decrease in insomnia
  • Journal of Counseling and Development 64: 212-215, 1985
  • Twice as effective as other relaxation techniques for decreasing trait anxiety
  • Journal of Clinical Psychology 45(6): 957–974, 1989
  • Improved quality of life
  • Military Medicine 176 (6): 626-630, 2011

UNIVERSITIES AND MEDICAL SCHOOLS

Research has been conducted on Meditation in universities and medical schools, including:

  • Harvard Medical School
  • Yale Medical School
  • University of Virginia Medical Center
  • University of Michigan Medical School
  • University of Chicago Medical School
  • University of Southern California Medical School
  • UCLA Medical School
  • UCSF Medical School
  • Stanford Medical School

University of Connecticut

At-risk adolescents reduce stress, anxiety and hyperactivity through Meditation.

This newly completed study found that 106 at-risk adolescents in three high schools reduced their levels of stress, anxiety, hyperactivity and emotional problems when practicing the Meditation for four months at school, as compared with controls.

  • Robert Colbert, Ph.D., Assistant Professor of Educational Psychology, University of Connecticut
  • Annual Meeting of the Society for Behavioral Medicine, March 2008

American University

Transcendental Meditation produces positive effects on health, brain functioning and cognitive development in students

This two-year study of 250 students attending American University and surrounding colleges in Washington, D.C., found that practicing Meditation produced beneficial effects for health, brain functioning, and cognitive development compared to controls.

  • David Haaga, Ph.D., Professor, and Director of the James J. Gray Psychotherapy Training Clinic, American University
  • American Journal of Hypertension, 2009
  • International Journal of Psychophysiology, 2009

Cedars-Sinai Medical Center–Los Angeles

Meditation reduces hypertension, obesity, and diabetes in patients with coronary heart disease

This study of over 100 people with coronary heart disease found that individuals practicing Meditation for four months had significantly lower blood pressure, improved blood glucose and insulin levels (which signify reduced insulin resistance), and more stable functioning of the autonomic nervous system compared to controls.

  • C. Noel Bairey Merz, M.D., Director of the Preventive and Rehabilitative Cardiac Center at Cedars-Sinai Medical Center; Professor of Medicine at the UCLA Medical School
  • American Medical Association’s Archives of Internal Medicine, June 2006

Medical College of Georgia

Reduced high blood pressure among high school students

This eight-month study of 156 hypertensive African American high school students found that the Meditation practice reduced high blood pressure among the meditating students as compared with little or no change in the control group (twenty percent of African American teenagers suffer from high blood pressure).

  • Vernon Barnes, Ph.D., physiologist and research scientist, Georgia Prevention Institute, Medical College of Georgia
  • American Journal of Hypertension, April 2004

University of Michigan

Meditation reduces stress and increases happiness among middle school students

Two studies on 60 sixth-graders at two middle schools found the practice of Meditation over four months positively affected emotional development in early adolescent children in a school setting. Meditating students also had significantly higher scores on affectivity, self-esteem, and emotional competence.

  • Rita Benn, Ph.D., Director of Education, Complementary & Alternative Medicine Research Center, University of Michigan
  • National Institutes of Health in Bethesda, Maryland, April 2003

The university of California at Irvine

Meditation reduces the brain’s reaction to stress

In this pilot study, 12 subjects practicing Meditation for 30 years showed a 40–50% lower brain response to stress and pain compared to 12 healthy controls. Further, when the controls then learned and practiced Meditation for five months, their brain responses to stress and pain also decreased by a comparable 40–50%.

  • David Orme-Johnson, Ph.D., study director, Neuroimaging Laboratory, University of California at Irvine
  • NeuroReport, August 2006

Bibliography of the research findings

Improved Brain Functioning

  1. Human Physiology 25 (1999) 171-180.
  2. Psychophysiology 31 Abstract (1994) S67.
  3. Psychophysiology 27 Supplement (1990) 4A.
  4. Psychophysiology 26 (1989) 529.
  5. International Journal of Neuroscience 15 (1981) 151-157.
  6. International Journal of Neuroscience 14: (1981) 147–151.
  7. International Journal of Neuroscience 13: (1981) 211-217.
  8. Psychosomatic Medicine 46: (1984) 267–276.

Increased Blood Flow to the Brain

  1. Physiology & Behavior, 59(3) (1996): 399-402.
  2. American Journal of Physiology 235(1)(1978): R89–R92.
  3. Psychophysiology 13 (1976): 168.
  4. The Physiologist 21 (1978): 60.

Increased Flexibility of Brain Functioning

  1. Biological Psychology, 55 (2000): 41-55.
  2. Psychophysiology 14 (1977): 293–296.

Increased Efficiency of Information Transfer in the Brain

  1. Motivation, Motor and Sensory Processes of the Brain, Progress in Brain Research 54 (1980): 447–453.
  2. International Journal of Neuroscience 10 (1980): 165–170.
  3. Psychophysiology 26 (1989): 529.

Mobilization of the Latent Reserves of the Brain

  1. Proceedings of the International Symposium: Physiological and Biochemical Basis of Brain Activity, St. Petersburg, Russia, (June 22–24, 1994).

Increased Intelligence in Secondary and College Students

  1. Intelligence 29/5 (2001): 419-440.
  2. Journal of Personality and Individual Differences 12 (1991): 1105–1116.
  3. Perceptual and Motor Skills 62 (1986): 731–738.
  4. College Student Journal 15 (1981): 140–146.
  5. Journal of Clinical Psychology 42 (1986): 161–164.
  6. Gedrag: Tijdschrift voor Psychologie [Behavior: Journal of Psychology] 3 (1975): 167–182.
  7. Dissertation Abstracts International 38(7) (1978): 3372B–3373B.
  8. Higher Education Research and Development 15 (1995): 73–82.

Increased Creativity

  1. Journal of Personality and Social Psychology 57 (1989) 950-964.
  2. The Journal of Creative Behavior 19 (1985) 270-275.
  3. Dissertation Abstracts International 38(7): 3372B–3373B, 1978.

Improved Memory

  1. Memory and Cognition 10 (1982): 207–215.

Improved Academic Performance

  1. Education 107 (1986): 49–54.
  2. Education 109 (1989): 302–304.
  3. British Journal of Educational Psychology 55 (1985): 164–166.

Benefits in Special Education

  1. Journal of Clinical Psychiatry 42 (1981) 35-36.
  2. Journal of Biomedicine 1 (1980) 73-88.

Increased Integration of Personality

Increased Self-Confidence and Self-Actualization

  1. Journal of Social Behavior and Personality 6 (1991): 189–247.
  2. Higher Stages of Human Development: Perspectives on Adult Growth (New York: Oxford University Press, 1990), 286–341.
  3. British Journal of Psychology 73 (1982) 57-68.
  4. College Student Journal 15 (1981): 140–146.
  5. Journal of Counseling Psychology 20 (1973): 565-566.
  6. Journal of Counseling Psychology 19 (1972): 184–187.

Improved Perception

  1. Perceptual and Motor Skills 49 (1979): 270.
  2. Perceptual and Motor Skills 64 (1987): 1003–1012.

Increased Efficiency of Perception and Memory

  1. Memory and Cognition 10 (1982): 207–215.

Orientation Towards Positive Values

  1. Perceptual and Motor Skills 64 (1987): 1003–1012.

Improved Problem-Solving Ability

  1. Personality and Individual Differences 12 (1991): 1105–1116.
  2. Dissertation Abstracts International 38(7): 3372B–3373B, 1978.

Decreased Hostility

  1. Criminal Justice and Behavior 5 (1978): 3–20.
  2. Criminal Justice and Behavior 6 (1979): 13–21.

Improved Left Hemispheric Functioning—Improved Verbal and Analytical Thinking

  1. The Journal of Creative Behavior 13 (1979): 169–180.
  2. The Journal of Creative Behavior 19 (1985): 270–275.
  3. Perceptual and Motor Skills 62 (1986): 731–738.

Improved Right Hemispheric Functioning—Improved Synthetic and Holistic Thinking

  1. The Journal of Creative Behavior 13 (1979): 169–180.
  2. Journal of Clinical Psychology 42 (1986): 161–164.
  3. Biofeedback and Self-Regulation 2 (1977): 407–415.

Increased Field Independence—Increased Resistance to Distraction and Social Pressure

  1. Perceptual and Motor Skills 39 (1974): 1031–1034.
  2. Perceptual and Motor Skills 65 (1987): 613–614.
  3. Perceptual and Motor Skills 59 (1984): 999-1000.
  4. Dissertation Abstracts International 38(7) (1978): 3372B–3373B.

Reduced Anxiety

  1. Journal of Clinical Psychology 45 (1989) 957-974.
  2. Anxiety, Stress and Coping: An International Journal 6 (1993) 245-262.
  3. Journal of Clinical Psychology 33 (1977) 1076-1078.
  4. Dissertation Abstracts International 38(7) (1978): 3372B–3373B.
  5. Hospital & Community Psychiatry 26 (1975): 156–159.

Decreased Depression

  1. Journal of Counseling and Development 64 (1986): 212–215.
  2. Journal of Humanistic Psychology 16(3)(1976): 51–60.
  3. Gedrag: Tijdschrift voor Psychologie [Behavior: Journal of Psychology] 4 (1976): 206–218.

Improved School-Related Behavior

Reduction of Anger, Absenteeism, Disciplinary Infractions and Suspensions

  1. Annals of Behavioral Medicine 23 (2001) S100.
  2. Health and Quality of Life Outcomes 1 (2003): 10.

Increased Tolerance

  1. The Journal of Psychology 99 (1978): 121-127.
  2. International Journal of the Addictions 26 (1991): 293-325.
  3. Dissertation Abstracts International 38(7) (1978): 3372B–3373B.

Reduced Substance Abuse

  1. Alcoholism Treatment Quarterly 11 (1994) 1-524.
  2. Bulletin of the Society of Psychologists in Addictive Behaviors 2 (1983) 28-33.
  3. The International Journal of the Addictions 12 (1977) 729-754.
  4. Journal of Offender Rehabilitation 36 (2003): 127–160.
  5. American Journal of Psychiatry 132 (1975): 942–945.
  6. American Journal of Psychiatry 131 (1974): 60–63.

Accelerated Cognitive Development in Children

  1. Perceptual and Motor Skills 65 (1987): 613–614
  2. Journal of Social Behavior and Personality 17 (2005): 65–91.
  3. Journal of Social Behavior and Personality 17 (2005): 47–64.

Greater Interest in Academic Activities

  1. Western Psychologist 4 (1974): 104–111.

Improved HealthPhysiological Rest

Physiological Rest

  1. American Physiologist 42 (1987) 879-881.
  2. Science 167 (1970) 1751-1754.
  3. American Journal of Physiology 221 (1971) 795-799.

Increased Muscle Relaxation

  1. Electroencephalography and Clinical Neurophysiology 35 (1973): 143–151.
  2. Psychopathométrié 4 (1978): 437–438.

Faster Reactions

  1. Personality and Individual Differences 12 (1991): 1106–1116.
  2. Perceptual and Motor Skills 38 (1974): 1263–1268.
  3. Perceptual and Motor Skills 46 (1978): 726.
  4. Motivation, Motor and Sensory Processes of the Brain, Progress in Brain Research 54 (1980): 447–453.
  5. L’Encéphale [The Brain] 10 (1984): 139–144.

Decreased Stress Hormone (Plasma Cortisol)

  1. Hormones and Behavior 10(1)(1978): 54–60.
  2. Journal of Biomedicine 1 (1980): 73–88.
  3. Clinical and Experimental Pharmacology and Physiology 7 (1980): 75–76.
  4. Experientia 34 (1978): 618–619.

Increased Stability of the Autonomic Nervous System

  1. Psychosomatic Medicine 35 (1973): 341–349.
  2. Psychosomatic Medicine 44 (1982): 133–153.

Healthier Response to Stress

  1. Psychosomatic Medicine 35 (1973): 341–349.
  2. Journal of Counseling and Development 64 (1986): 212–215.
  3. Psychosomatic Medicine 49 (1987): 212–213.
  4. Journal of Psychosomatic Research 33 (1989): 29–33.
  5. Psychosomatic Medicine 44 (1982): 133-153.
  6. International Journal of Neuroscience 46 (1989): 77-86.

Improved Quality of Life in People Living with HIV/AIDS

  1. Aids Care 25 (2013) 1291-7.
  2. SF AIDS Foundation/Maharishi University of Management. Submitted for publication.

Reduced Blood Pressure in Adolescents

  1. Annals of Behavioral Medicine 22 (2000) S133.
  2. American Journal of Hypertension (2004).

Decreased Blood Pressure in Hypertensive Subjects

  1. Hypertension 26 (1995): 820-827.
  2. Journal of Personality and Social Psychology 57 (1989): 950–964.

Decreased Insomnia

  1. The New Zealand Family Physician 9 (1982): 62–65.
  2. Journal of Counseling and Development 64 (1986): 212–215.
  3. Japanese Journal of Public Health 37 (1990): 729.

Healthier Family Life

  1. Psychological Reports 51 (1982): 887–890.
  2. Journal of Counseling and Development 64 (1986): 212–215

Lower Health Insurance Utilization Rates

  1. Psychosomatic Medicine 49 (1987) 493-507.
  2. American Journal of Health Promotion 10 (1996) 208-216.

Improved Mind-Body Coordination

  1. Journal of Clinical Psychology 42 (1986) 161-164.
  2. Perceptual and Motor Skills 46 (1978) 726.
  3. Perceptual and Motor Skills 38 (1974) 1263-1268.

 

Source: ZAR.INK    Hayk Zar A. LMT

A large body of scientific evidence showcases a long list of benefits gained from practicing meditation mindfulness for health and wellness gains:

Health Benefits of Clinical Massage Therapy:
Boosts immunity
Fast Stress Reliever
Helps to lower blood pressure
Promotes Relaxation
Reducing Anxiety
Managing Low Back Pain
Help Chronic Neck Pain
Healing of Neck/Shoulder Strain
Reduces Muscle Tension
Enhances Exercise Performance
Increase Range of Motion
Prevents Sports-Related Injuries
Relieve Tension Headaches
Decreased Migraine Frequency
Relieve Lockjaw/TMJ
Health Skin Benefits
Increases Circulation of Blood /Lymph
Improve Brain/Nervous System Health
Sleep Better and Deeper
Ease Symptoms of Depression
Improve Cardiovascular Health
Reduce Pain of Osteoarthritis
Decrease Stress in Cancer patients
Improve Balance in Older Adults
Decrease Rheumatoid Arthritis Pain
Help Fibromyalgia Pain
Relieve Postoperative Pain
Temper facts of dementia
Decrease Symptoms of Carpal Tunnel Syndrome
For more info please visit haykzar.com

GREAT LEADERS ARE CATALYSTS FOR CULTURAL HEALTH AND HAPPINESS

ZAR.INK Perception

It is the job of a great leader to be the catalyst of cultural health and happiness in their organization. You as a great leader must create an environment for your people to thrive and strive for excellence. As a great leader, you need to keep your people informed, in order for them to feel included, to feel as an integral part of your team and your agenda. You must treat them well, in order for them to get motivated and be and do their best. 

Research shows that well trained, well informed, well treated and fully engaged employees produce higher quality products and excellent customer service, thus they become the sustainable competitive edge and help to increase ROI. Read many of the Harvard Business Review and Gallup papers.

Fully engaged employees are deeply involved in their work and are always in tune with the company’s objectives, goals, initiatives, and missions. Fully engaged people are absorbed with their company’s purpose to a degree where everything they do to achieve their positional goals becomes a labor of love, and that makes people happy. 

And as you know I hope, happiness encompasses love, and love is one of the core components of happiness and health. Do you think that people would love the company, which helps them to be happier and healthier? Do you think that would translate into loyalty and hard work?

Happier, purposefully engaged people are more optimistic. Statistics show that optimists sell more than pessimists, 30%-57% more for that matter. The negativity of the “NO” doesn’t stop them from keeping trying again. 

Did you know that? 

You can read about it in MetLife’s sales case studies. 

Happier, healthier, purposefully engaged people are more enthusiastic, helpful and hopeful, and that’s good for business. 

Engaged, happy, healthy people deal with pressure and stress better. It is cheaper to insure them, that drives healthcare costs down for the organization. Engaged, happy, well trained, well informed, well-treated employees are not likely to look for a new job every five minutes, and that gives businesses low turnover costs and higher retention rates. 

All we really want and need as humans in life, on the fundamental human level are certainty, security, happiness and to be healthy. When you do your best to provide those fundamentals for people, they pay you back with loyalty, gratitude, hard work, with strategic, creative thinking and that saves money. 

Are you keeping your people healthy, what about happy?

I don’t know about you, but a big part of my life’s purpose after acquiring some common sense has been to make and keep as many people around me as healthy and as happy as possible, myself included. 

What else is there to do, besides that and making money?

@haykzar

How To Quickly Adapt A New Language For Conversations?

ZAR.INK Perceptions

Here’s a quick tip how I intuitively picked up, that can help you quickly pick up and adopt a new language for the conversational purposes. 

In order to start mastering a language you’re trying to learn, you must read and write in that language. But the funny thing is, most of us learn new languages to be able to speak it. That’s how babies learn to speak a language also, by actually trying to speak. 

So when I moved to the US I was desperate to speak English. And one day out of nowhere I got this idea. I thought if I could only read an entire book, even a small book in English, I’d experience just about all aspects of the language, proper grammar on a practical level, sentence structure and construction, dialog, description of things and I’ll go through about 50,000 words, which in reality is about 2000-3000 words, many words repeat in books. And 2000-3000 words is more than enough to start the process of communication in that language. I thought to myself I’d be able to say stuff.

But the big problem was I wouldn’t know the meaning of the words I’d read. I also realized that by stopping and checking the meaning of each word I didn’t know would take me forever. I needed a quicker fix, and when I thought about it little more, I came up with a solution, a strategy, kind of a hack.

This was a big idea.

If I read a book that I already have read in another language that I know, I’d know the story very well, I’d know the characters, the settings, so I would have a general idea all the visual images that the book is communicating and all I have to do is associate the English words those visuals.  

So here is what I did. 

I read my favorite book, which is still my all-time favorite book, “The Alchemist” by Paulo Coelho. I read the book multiple times in Russian before. It’s a wonderful story and a quick read, I love that book.

So I read in Russian again, and right after I finished it, I started reading in English.

It was really difficult in the beginning, but because I knew the story and was able to guess a lot of the words and didn’t have to stop to check words. I just powered through it.

Right after I did that once, I did it again. The idea was if I master the content of this one book in English I can actually talk to people. So I did it again. 

I repeated that process three or four times. I read “The Alchemist” in Russian and right after I read it in English. I read it in Russian and then right after I read it in English. 

To my surprise, I leapfrogged in English, it worked. I started actually to speak the language good enough, to have conversations and apply for decent work. Obviously, I never stopped learning the language, but that was a turning point for me. 

Keep in mind, I only new handful of sentences in English, and after doing these process I was able to hold a conversation. I continued that process with other books until I got proficient enough to take classes and start writing.

Just a quick tip for you, try it maybe it’ll work for you too. But remember you got to have fun, so pick a small book that you really like, and enjoy the process.

Thanks for reading…

@haykzar

BRANDING IS THE ART & THE SCIENCE OF CREATING PERCEPTIONS

From your company name, slogan to your employee’s business cards, marketing, sales materials to your social media pages and your website you create impressions, opinions and ultimately perceptions about your company, your products, and services. Every interaction with potential and existing customers, every point of communication, every letter, every email, every marketing event is an opportunity for you to create and reinforce your company’s image as a perception in the minds of your potential and existing customers.

It is considered a great practice to create brand identity manual for internal use, which becomes the foundation for the corporate culture manual. Brand identity manual describes the essence of the brand, meaning of the name, logo, reasons for color choices, corporate personality traits, acceptable perceptions and how to use cultural expressions to create and manage these perceptions, and much more.

This is not to be mistaken with brand identity guidelines, which is used for internal and external purposes. Brand identity guideline is part of the brand identity manual, and it focuses on technical aspects of the brand expressions. These are fonts to be used in relations with the brand, acceptable logo sizes and color specifications. It is unwise for companies to rush and develop poorly executed creative content without a clear understanding of brand positioning in the marketplace, and what the overall perception should be projected out.

This is why brand strategy is very critical, especially in the age of technology and information. The brand strategy defines what your company stands for, the personality it conveys, and the key messages it communicates directly, indirectly and most important clearly in all forms communications. Brand identity manual helps the company to create all their marketing plans, strategies and messaging for maximum emotional impact and strong connections. In reality, brand image is the “marketing master key” which helps to unlock the doors of different niche markets.

The brand is an asset. 

Business is as strong as its brand, and nothing else offers more leverage to an organization to be the leader in their category or subcategory than a strong brand identity and recognition. On an average day, consumers are exposed to six thousand advertisements and, each year, to more than twenty-five thousand new products. Strong brand identity helps to cut through the proliferation of choices available to the consumers in every product and service category.

Brand Analyses

Brand analyses consist of complex analytical processes. Analyses of brand identity design, positioning, strategic scenarios, development, employee alignment, go to market planning, media implementation and much more.

Brand Strategic Plan

The effective brand strategy provides a central, unifying idea, which helps to drive all proper behavior and communications. It works across products, services, and programs, and is effective over longer time. The best brand strategies are so differentiated and powerful that they deflect the competition. They’re easy to talk about, whether you are the CEO, an employee or the customer.

Strategic Brand Identity

The brand is an asset. In today’s reality brands are as tangible as tangible gets. Through brand identity, the name, the logo, the messages, website, and the product looks brands get to creates impressions and perceptions in consumers minds.

Strategic Brand Asset Systems

Being tangible assets especially in the digital realm, brand identity appeals to our senses. You can see it, touch it, hold it, hear it, and move it. Strategic brand assets fuel recognition, amplify differentiation, trigger emotions and thus help new, big ideas and meaning be accessible. Strategic brand asset systems take disparate elements and join them into a whole, cohesive systems.

Strategic Brand Communication Systems

Strategic brand communication systems consist of groups of strategic brand asset systems. Every brand touch point between the brand and the consumers is an opportunity to increase brand awareness and build customer loyalty.

Thanks for reading…

@haykzar

Hayk Z. A. founder of ZAR.INK/Director of Training and Development at NMR